Honesty. Strategy. Purpose. Results.
Project Based & Bundles
Pre-determined projects such as Silver Lining, Weight in Gold, or custom bundles
À La Carte
Stand-alone services (see below)
Guidance and feedback as-needed. No sneakiness here: It’s $175/hr with some discounts on a case-by-case basis, 2-hr minimum.
How Can I Help
I look at my clients’ entire presence, and I make it work smarter. That is, I audit and analyze branding, ad spend, socials, sales funnels, lead forms, target audiences, media, site, SEO, and more, and then I tear it apart. No sugar-coating: I literally call it the Brand Tear-Apart.
From a perspective of full omni-channel Conversion Rate Optimization (CRO), I show you all the gaps, and then I show you how to fill them. No templates, no filler.
Bronze Baby Brand & Marketing Strategy
Full branding & analytics audit, two 60-minute brand consultation calls, duration of project email consulting, competitive gap/market analysis, unique value proposition (UVP) development, enduring bronze brand identity package & brand awareness plan.
Silver Lining Brand & Marketing Strategy
Full branding & analytics audit, two 60-minute brand consultation calls, duration of project email consulting, competitive gap/market analysis, SEO grade & action plan, keyword strategy, email/content/social marketing guide, unique value proposition (UVP) development, enduring silver brand identity package & brand awareness plan.
Weight in Gold Brand & Marketing Strategy
Full branding & analytics audit, three 60-minute brand consultation calls, 3-month email consulting, competitive gap/market analysis, SEO grade & action plan, keyword strategy, email/content/social marketing guide + 3-month launch plan, ad targeting demo/ psychographics, unique value proposition (UVP) development, enduring gold brand identity package & brand awareness plan.
Ghostwriting & Book Coaching
Quotes? Blogs? Books? Can do. My ghostwritten work has been featured on the Amazon Best-Sellers list, in Forbes, Psych Today, UpCity, FastCo, USA Today, NYT, HuffPost, & more.
Topics include entrepreneurship, executive coaching, crisis management, communication, work-life balance, marketing, branding, psychology, equity, mindfulness, post-traumatic growth, mental health, memoirs, self-help, & more.
Guidance and feedback as-needed. 1-on-1 or have me join your team meetings. 2-hr minimum.
Starting a freelance biz? Trying to turn a side hustle into a full-time gig? Want to be your own boss, set your own hours and deadlines, ditch 9 to 5?
I did it, believe everyone could benefit from it, and so I’m on a mission to help others do it too.
This is for newbies: Pay what you can. All coaching clients are also the first to access my self-run courses in the beta group, and help build my community of independent creators where we encourage each other and share resources.
Show Up Where You Should - Organic SEO
Without SEO (search engine optimization), your CRO (conversion rate optimization) endeavor can never begin. Get a breakdown of your competitors’ SEO, where they stand out, where you stand out, and walk away with a step-by-step plan on how to overtake them in search engine rankings via both site SEO and content marketing. (Included in Silver Lining & Weight in Gold bundles.)
Show Up Where You Should - Paid SEO
Without SEO (search engine optimization), your CRO (conversion rate optimization) endeavor can never begin. Get a breakdown of your competitors’ SEO, where they stand out, where you stand out, and walk away with a step-by-step plan on how to overtake them in search engine rankings via both site SEO and Google Ads.
Content Marketing Strategy
Know you should be investing in content strategy but don’t know where to start? In 30 days, walk away with a future-proof content strategy complete with opportunity analysis, competitive breakdown, expansive content ideas, ready-to-publish examples, long term goals, organic SEO, partnership strategy, and more.
60 Minute “Am I Driving Off A Cliff?” Call
About to hire a specialist? About to trademark a name? You need 60 minutes for some branding or marketing insight from an expert? Let’s chat, and you’ll have action steps by the end of the hour. (Included in all bundles.)
Beeline to the Finish Line
Already have your identity down pat and want a leg up on your competitors? Walk away from this isolated project with insights about your competitors’ brand strategy and a gap analysis between you and them (AKA, how to hit them in their weak spot and steal their audience). (Included in all bundles.)
Get Out Of Jail Card
Wish it could be free, but then people like me wouldn’t exist to help you. This is a call to tear apart any current or prospective marketing contracts you’re in. I’ve been on the other side; I know the tricks. If you aren’t seeing your ROI or think something is up, get a woman on the inside. (Included in all bundles if applicable.)
How We’ll Work
A Process Proven Time & Time Again
Never heard of combining ghostwriting & brand/marketing strategy before? Think of it this way: as a ghostwriter, I specialize in being able to hear your story, and write it for you the way you want it to be perceived. I do the same for your business. Everything is a story; I’m a storyteller.
We get to know each other. I deeply learn your goals, vision, and history. We also talk about how to take action within any limitations, be that money, time, mental health, or something else.
I audit everything you’ve got and everything you’ve done in the past. We’ll take a look at your competitors to see what they do well, what they do poorly, and what makes you unique.
We make a plan to reach your goals. I’ll help implement things, teach you how to implement things (one of my favorite parts), or direct you to a trusted niche expert if it’s something outside of my realm.
©HANA Creative 2022